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Visiting card. A visiting card or a calling card was a small, decorative card that was carried by individuals to present themselves to others. It was a common practice in the 18th and 19th century, particularly among the upper classes, to leave a visiting card when calling on someone (which means to visit their house or workplace).
It is commonly used on wedding invitations, letterheads, business cards, greeting cards, gift wrap, packaging, etc. It is sometimes used in diploma printing as a low-cost alternative to engraved embossing. See also. Dye sublimation; List of stationery topics; References
Printing press from 1811, photographed in Munich, Germany. A printing press is a mechanical device for applying pressure to an inked surface resting upon a medium (such as paper or cloth), thereby transferring an image. The systems involved were first assembled in Germany by the goldsmith Johannes Gutenberg in the mid-15th century.
Generally, embossing is the process most often employed to attract attention or convey a high quality textural contrast in relation to the surrounding area of the paper stock. "Debossing" is similar to embossing, but recesses the design rather than raising it. Rather than the paper being raised in specific areas, it is indented.
Hot stamping or foil stamping is a printing method of relief printing in which pre-dried ink or foils are transferred to a surface at high temperatures. The method has diversified since its rise to prominence in the 19th century to include a variety of processes. After the 1970s, hot stamping became one of the most important methods of ...
The foil is then laminated onto a thin sheet of card stock that has been coated with a thick layer of wax. The heated lamination press has the Dufex embossing plate on its upper platen, which has been engraved with 'lenses' at different angles, designed to match the artwork and reflect light at different intensities depending on angle of view.
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